I build fast, revenue-ready WordPress & Shopify stores
12+ years turning ambitious briefs into fast, reliable WordPress and Shopify builds — trusted by marketing agencies, startups, and SMBs across the US, UK, Canada, Australia, and the EU.
Trusted by agencies and brands worldwide
Services
What I can build for you
From a single custom plugin to a full storefront rebuild — end-to-end WordPress & Shopify development.
Featured Work
Recent projects, real outcomes
A sample of custom WordPress and Shopify builds — see the full case studies in the portfolio.
Technologies
Tools of the trade
Work Process
How a project moves from idea to launch
A predictable process, so you always know what's happening and what's next.
Discovery Call
A focused 20-minute call to understand the goal, constraints, and what success looks like — no sales script, just questions worth asking.
Scope & Proposal
A written scope with a fixed price or estimate, timeline, and the assumptions behind it, so there's a shared reference point from day one.
Design & Architecture
Wireframes or design handoff review, content modeling, and a technical plan for the platform, integrations, and performance targets.
Build
Development in weekly milestones with staging links to review — you see progress continuously, not just at the finish line.
QA & Launch
Cross-browser and device testing, performance pass, and a launch checklist covering SEO, redirects, and analytics before go-live.
Support
A post-launch window for fixes, plus optional ongoing care plans for updates, monitoring, and small enhancements.
Experience
12 years of shipping real projects
From first freelance WordPress site to trusted development partner for agencies worldwide.
Started freelance development practice
Independent
Began building custom WordPress sites for small businesses, learning the full stack of what it takes to run client projects end-to-end — scoping, design handoff, development, and support.
Senior Software Developer — Freelance / Retainer
Mountain Air Marketing
Began a long-standing freelance engagement building scalable WordPress and Shopify websites for international clients — custom backend systems, third-party API integrations, and checkout flow optimization.
Freelance WordPress & Shopify Developer
Independent / Direct Clients
Delivered custom sites for agencies and direct clients alongside the Mountain Air Marketing engagement — membership platforms, subscription systems, digital product funnels, and technical SEO work.
Senior Web Developer — Freelance / Retainer
TheMarketingDeptCo
Became the ongoing technical partner for a marketing agency, architecting and maintaining high-traffic WordPress and Shopify platforms and leading Core Web Vitals optimization across their client roster.
Senior WordPress & Shopify Developer
Independent
Working with agencies, startups, and SMBs internationally — custom development, performance optimization, and ongoing site care for growing businesses.
Skills
Deep expertise where it counts
CMS & Ecommerce
Languages
Frameworks & Tools
Performance & SEO
Years of experience
Projects shipped
Students mentored
Client satisfaction
Testimonials
What clients say
Long-term relationships built on responsiveness and follow-through.
“I have been working with Muhammad for nearly 9 years. I own a large marketing agency, and whenever we encounter challenges with a website or get stuck on a design, Muhammad is always ready to help. As a high-maintenance business owner who often needs immediate support, I can confidently say that Muhammad consistently delivers — often the very same day. Beyond his responsiveness, he is a truly skilled and knowledgeable developer. I highly recommend Muhammad for any development or design-related project.”
Rachel Gomez
Co-Founder, Mountain Air Marketing
“Muhammad was quick to respond and I am extremely impressed with his professionalism. He did way more than I expected, and what an impressive job he did with my website — much faster than expected, and he fixed up my Shopify shop as well. I can honestly say that you're in good hands with Muhammad looking after you.”
Mayzis
Founder, Kar Kuffs
“A trustworthy designer capable of managing projects end-to-end. Muhammad brought clarity to a messy brief and delivered exactly what the project needed.”
Pascal Tremblay
Creative Lead, Good Kind
“A clear communicator with real tenacity for complex design challenges. Muhammad is the kind of developer you want on a project when the requirements get hard.”
Alvin Engler
Sr. Systems Developer, Domain7
FAQ
Common questions
Primarily WordPress (custom themes, WooCommerce, Gutenberg/ACF) and Shopify (Liquid themes, Shopify Plus, headless with Next.js). I also build custom plugins, APIs, and integrations around either platform.
Blog
Latest articles
Notes on WordPress, Shopify, and building sites that actually perform.
Why WordPress Sites Slow Down (and the Fixes That Actually Move the Needle)
The handful of causes behind almost every slow WordPress site — and which fixes are worth your time first.
2 min read
Shopify vs. WooCommerce in 2026: Choosing the Right Platform
A practical framework for picking between Shopify and WooCommerce based on how your business actually operates.
2 min read
How to Brief a Developer in a Way That Saves You Money
The five things a good project brief includes — and why vague briefs quietly cost more than detailed ones.
2 min read
Have a project in mind?
Tell me what you're building and I'll follow up within a business day with next steps — or grab a slot on the calendar directly.